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privacy policy


At ANT HIVE, we believe strongly in fundamental privacy rights — and that those fundamental rights should not differ depending on where you live in the world. That’s why we treat any data that relates to an identified or identifiable individual or that is linked or linkable to them by ANT HIVE as “personal data,” no matter where the individual lives. This means that data that directly identifies you — such as your name — is personal data, and also data that does not directly identify you, but that can reasonably be used to identify you — such as order numbers — is personal data. Aggregated data is considered non-personal data for the purposes of this Privacy Policy.

This Privacy Policy covers how ANT HIVE  handles personal data when interacting with us on this site. ANT HIVE may also link to third parties. ANT HIVE's Privacy Policy does not apply to how third parties define personal data or how they use it. We encourage you to read their privacy policies and know your privacy rights before interacting with them.

Your Privacy Rights

At ANT HIVE, we respect your ability to know, access, correct, transfer, restrict the processing of, and delete your personal data. We have provided these rights to our global customer base and if you choose to exercise these privacy rights, you have the right not to be treated in a discriminatory way nor to receive a lesser degree of service from ANT HIVE. Where you are requested to consent to the processing of your personal data by ANT HIVE, you have the right to withdraw your consent at any time.

To help protect the security of your personal data, you must sign in to your account and your identity will be verified. There may be situations where we cannot grant your request — for example, if you ask us to delete your transaction data and ANT HIVE is legally obligated to keep a record of that transaction to comply with law.

We may also decline to grant a request where doing so would undermine our legitimate use of data for anti-fraud and security purposes, such as when you request deletion of an account that is being investigated for security concerns. Other reasons your privacy request may be denied are if it jeopardizes the privacy of others, is frivolous or vexatious, or would be extremely impractical.


Personal Data this site collects from you

At ANT HIVE, we believe that you can have great products and great privacy. This means that we strive to collect only the personal data that we need. When you create an Account, purchase and/or activate a product or service, register for a newsletter, connect to our services, contact us (including by social media), participate in an online survey, or otherwise interact with ANT HIVE, we may collect a variety of information, including:

  • Account Information. Your related account details, including email address, products ordered and account status

  • Device Information. Data from which your device could be identified, such as device serial number, or about your device, such as browser type

  • Contact Information. Data such as name, email address, physical address, phone number, or other contact information

  • Payment Information. Data about your billing address and method of payment, such as bank details, credit, debit, or other payment card information

  • Transaction Information. Data about purchases of ANT HIVE products and services or transactions facilitated by ANT HIVE, including purchases on ANT HIVE platforms

  • Fraud Prevention Information. Data used to help identify and prevent fraud, including a device trust score 

  • Usage Data. Data about your activity on and use of our offerings, such as browsing history; search history; product interaction; crash data, performance and other diagnostic data; and other usage data

  • Other Information You Provide to Us. Details such as the content of your communications with ANT HIVE, including interactions with customer support and contacts through social media channels You are not required to provide the personal data that we have requested. However, if you choose not to do so, in many cases we will not be able to provide you with our products or services or respond to requests you may have


Personal Data ANT HIVE receives from other sources

ANT HIVE may receive personal data about you from other individuals, from businesses or third parties acting at your direction, from our partners who work with us to provide our products and services and assist us in security and fraud prevention, and from other lawful sources.


  • Individuals. ANT HIVE may collect data about you from other individuals — for example, if that individual has sent you a product or gift card, invited you to participate in an ANT HIVE service or forum, or shared content with you.

  • At Your Direction. You may direct other individuals or third parties to share data with ANT HIVE.

  • ANT HIVE Partners. We may also validate the information you provide — for example, when creating an Account, with a third party for security, and for fraud-prevention purposes. For research and development purposes, we may use datasets such as those that contain images, voices, or other data that could be associated with an identifiable person. When acquiring such datasets, we do so in accordance with applicable law, including law in the jurisdiction in which the dataset is hosted. When using such datasets for research and development, we do not attempt to reidentify individuals who may appear therein.

ANT HIVE's use of personal data

ANT HIVE uses personal data to power our services, to process your transactions, to communicate with you, for security and fraud prevention, and to comply with law. We may also use personal data for other purposes with your consent. Depending on the circumstance, ANT HIVE may rely on your consent or the fact that the processing is necessary to fulfill a contract with you, protect your vital interests or those of other persons, or to comply with law. We may also process your personal data where we believe it is in our or others’ legitimate interests, taking into consideration your interests, rights, and expectations.

  • Power Our Services. ANT HIVE collects personal data necessary to power our services, which may include personal data collected to improve our offerings, for internal purposes such as auditing or data analysis, or for troubleshooting.

  • Process Your Transactions. To process transactions, ANT HIVE must collect data such as your name, purchase, and payment information.

  • Communicate with You. To respond to communications, reach out to you about your transactions or account, market our products and services, provide other relevant information, or request information or feedback. From time to time, we may use your personal data to send important notices, such as communications about purchases and changes to our terms, conditions, and policies. Because this information is important to your interaction with ANT HIVE, you may not opt out of receiving these important notices.

  • Personal Data Used for Personalization. If you choose to personalize your services or communications where such options are available, ANT HIVE will use information that we collect so that we can offer you those personalized services or communications. You can learn more about how relevant services use information to personalize your experience by reviewing the privacy information presented when you first use a service that asks to use your personal data.

  • Comply with Law. To comply with applicable law — for example, to satisfy tax or reporting obligations, or to comply with a lawful governmental request.

ANT HIVE does not use algorithms or profiling to make any decision that would significantly affect you without the opportunity for human review. ANT HIVE also does not use or disclose sensitive personal data for any purposes that would require a user to exercise a right to limit processing according to local law.

ANT HIVE retains personal data only for so long as necessary to fulfill the purposes for which it was collected, including as described in this Privacy Policy or in our service-specific privacy notices, or as required by law. We will retain your personal data for the period necessary to fulfill the purposes outlined in this Privacy Policy and our service-specific privacy summaries. When assessing retention periods, we first carefully examine whether it is necessary to retain the personal data collected and, if retention is required, work to retain the personal data for the shortest possible period permissible under law.

ANT HIVE's sharing of personal data

ANT HIVE may share personal data with ANT HIVE-affiliated companies who act on our behalf, our partners, developers, and publishers, or others at your direction. ANT HIVE does not share personal data with third parties for their own marketing purposes.

  • Third Parties. ANT HIVE may engage third parties to perform certain tasks on our behalf, such as processing or storing data, including personal data, in connection with your use of our services and delivering products to customers.

  • Partners. At times, ANT HIVE may partner with third parties to provide services or other offerings. ANT HIVE requires its partners to protect your personal data.

  • Others. ANT HIVE may share personal data with others at your direction or with your consent. We may also disclose information about you if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate. We may also disclose information about you where there is a lawful basis for doing so, if we determine that disclosure is reasonably necessary to enforce our terms and conditions or to protect our operations or users, or in the event of a reorganization, merger, or sale.

​ANT HIVE does not sell your personal data including as “sale” is defined in the UK. ANT HIVE also does not “share” your personal data as that term is defined in the UK.

Protection of personal data

At ANT HIVE, we believe that great privacy rests on great security. We use administrative, technical, and physical safeguards to protect your personal data, taking into account the nature of the personal data and the processing, and the threats posed. We are constantly working to improve on these safeguards to help keep your personal data secure.

Children and Personal Data

ANT HIVE understands the importance of safeguarding the personal data of children, which we consider to be an individual under the age of 13 or the equivalent age as specified by law in your jurisdiction. If we learn that a child's personal data was collected without appropriate authorization, it will be deleted as soon as possible.

Cookies and Other Technologies

ANT HIVE's site, online services and advertisements may use “cookies” and other technologies such as web beacons. These technologies help us to better understand user behaviour including for security and fraud prevention purposes, tell us which parts of our websites people have visited, and facilitate and measure the effectiveness of advertisements and web searches.

  • Communications Cookies. These cookies are used to enable network traffic to and from ANT HIVE's systems, including by helping us detect any errors.

  • Strictly Necessary Cookies. These cookies are set as required to provide a specific feature or service that you have accessed or requested. For example, they allow us to display our websites in the proper format and language, to authenticate and verify your transactions, and to preserve the contents of your Cart when shopping online at

  • Other Cookies. These cookies are used to understand how visitors interact with our websites and online services, including by helping us to assess the effectiveness of advertisements and web searches. ANT HIVE also uses these cookies to remember choices you make while browsing, so we can provide you with a customized experience.

If you prefer that ANT HIVE not use cookies, we provide you with the means to disable their use. If you want to disable cookies and you’re using the Safari web browser, choose “Block all cookies” in Safari’s privacy settings. If you are using a different browser, check with your provider to find out how to disable cookies. Certain features of the ANT HIVE website may not be available if all cookies are disabled.

In addition to cookies, ANT HIVE uses other technologies that help us achieve similar objectives.

In some email messages ANT HIVE sends to you, we provide a “click-through URL” that links you to content on the ANT HIVE website. When you click one of these URLs, they pass through a separate server before arriving at the destination page on our website. We track this click-through to help us determine interest in particular topics and measure whether we are communicating with you effectively. If you prefer not to be tracked in this way, you should not click graphic or text links in email messages.

ANT HIVE generally treats data we collect using these cookies and similar technologies as non-personal data. However, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal data by local law, we also treat these identifiers as personal data in those regions. In addition, ANT HIVE sometimes combines non-personal data collected from these technologies with other personal data ANT HIVE holds. When we combine data in this way, we treat the combined data as personal data for purposes of this Privacy Policy.